Small business is a battle. A battle to survive, to win, to get customers. In an age where customers are easily distracted, creating engagement can be difficult. As a way to help you, we want give a list of ideas to help your company become a little more social with content ideas. Not every business can fit these ideas into their content creation. But if you are regularly developing content and thinking of ways to engage your customers than this can help you attract customers and improve your search engine rank.
- Create a daily list and share it online daily
- Ask interesting questions that help your customers get engaged
- Answer questions
- Share an interesting fact about your company, product, service
- Tell important information about company (owners, employees, customers, start, changes, new offerings)
- Talk about products that you carry
- Create a photo contest with your product that you have
- Share photos from your company that you take (preferably weekly or daily)
- Share special interests, non profits
- Participate in a non profit and get involved
- Different uses for products or unknown facts
- Create events for people to come and enjoy
- Create a poll to find what things people are interested in
- Create meetup groups that people can come to
- Take some videos of your store, employees, work
- Get personal and share what’s happening throughout the day
- Create a daily quote for people to think about
- Suggest books
- Write a blog with industry related content
- Highlight specific customers
- Ask for reviews of your company
- Do a give away
- Sponsor events
- Distribute information through email
- Give jokes
- Shoot some videos
- Talk about businesses, people, and ideas you like
- Post quotes
- Provide How-to’s
- Creating an App that people might use
- Develop a game for customers
- Create a white paper for people to download
- Offer free downloads of items on your site
- Target influential users and offer them something free to try (they might blog about it)
This isn’t the end all in content ideas. I hope to offer other ideas to help you business think a little outside the box. Do you have any ideas that might help customers to engage?