Since I have worked on several business website I have particular interest in web design and some graphic design. I also am interested in social media and at times gain inspiration from social sharing sites like Pinterest. Using images really has become a popular social media marketing strategy to building followers and creating customers. One social media company I stumbled upon is what I would say is Pinterest on steroids. The site is called ThingLink which allows users to upload images then make them interactive. View “A Basic Strategy to Get Into Search Results” to view one we created. Users have the ability to embed links, information, videos, and even other photos within an image the distribute it to their social networks. This powerful tool can help you create custom content with conversion in mind.
One of the most difficult things in internet marketing is conversion. The ability to get customers to click and buy, finish purchasing, to send an email, or pick up the phone is a huge hurdle to overcome. People are distracted online so converting them brings on a whole new set of problems. That is why there are people who put a lot of time and spend a lot of money to figure out how to make it easier for people to buy. This is called conversion optimization and plays a big part in getting customers to buy.
Using ThingLink for conversion just makes it easy even for small business to get better conversion. I don’t have any numbers to back this up but if you have a photo with elements that allow people to interact with a page should only improve your business. I would venture to say that both time on site should drastically increase along with the click through rate. I would be surprised if it didn’t.
There are several things I like about ThingLink.
- First it is easy to use. You are able to upload images with a drag and drop. Adding the interactive buttons are simply a click of a button which takes away the technical know how that keeps most people and small businesses from doing.
- Second, it’s easy to share. Even after creating your image you can easily share to your social profiles or embed in a website.
- Third ,there is reporting on your images in case you are curious about the performance. Which helps define some social ROI if you were interested or need those numbers.
- Finally I would note that it is free. There is a paid version if you wanted more detailed statistics about your images.
Although I have only discovered ThingLink today I am a new fan and look forward to see how other companies and people use it. It is also going on my social marketing list of things to use more of. Are you using ThingLink? How have you used or seen it to make your business standout?