The social web is ever morphing and SEO with it. Recently, Twitter has allowed users to claim their websites and their content with Twitter Cards. A Twitter Card allows users to add additional functionality to tweets. How do you do it? I’ll show in a minute but for the moment it is through meta data. Yes meta data. Meta data is website markup used behind the scenes on a website. Historically they were primarily used in SEO and eventually search engines began devaluing the content of them because they have become more complex and able to read information better. Now they seem to be making their way back through social media. Now I wouldn’t be surprised that this will in some way impact SEO. So it is worth your time to fill out your meta data and apply for a Twitter card.
Here is what the mark up looks like to get a Twitter Card
<meta name=”twitter:card” content=”summary”>
<meta name=”twitter:site” content=”@your twitter handle”> (ours is @emprisemedia so we would include that here)
<meta name=”twitter:creator” content=”@the author on twitter “> ;
<meta name=”twitter:url” content=”http://emprisemedia.com/an-example-of-teh-content-of-this-page” >
<meta name=”twitter:title” content=”The Title of the Article”>
<meta name=”twitter:description” content=”NEWARK – A description of the content that you want to show up.”>
<meta name=”twitter:image” content=”http://emprisemedia.com/images/thisimage.jpg” >
Now I must say that I can already see where some SEO’s might go. But in order to really play off this well and to get SEO value of your Twitter card is that you would want your card to match your content. Now if Twitter attributes it to you and allows your content and Google see’s it but notices it doesn’t match is not going to be valued in their search index. I can only imagine that in the future that Twitter will also begin looking at content and the relationship between those tweets.
One note, since I am a big fan of WordPress, Yoast SEO for WordPress makes this really easy to do. So download and install it.
There are other Twitter meta data you can include. To get whole list of it on the Twitter developers page. How have you used this. Do you see significant success in the use of it in your business? If you need help feel free to reach out to us for web help.