Author Archives: Derek Hanson

About Derek Hanson

Derek Hanson is a digital strategist and founder of Emprise Media, a digital web design and internet marketing firm. You can connect with him on Google+, Twitter, and Linkedin.

Social Media For Restaurants in 2013

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5 Ways Vine Could Be Used for Social Media Marketing

Twitter bought Vine a app used to create short videos. The social media/micro bloggging added the ability to share a short 6 sec video with ease. It is the 140 characters of video sharing. But in this case if you … Continue reading

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Using Authorship for Conversion & Branding

Microdata also called rich snippets has become a major part of the digital space. One particular formatting is called authorship driven mostly by Google. This actually has been around for some time and is incredibly easy to implement. What authorship … Continue reading

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5 Keys to Reputation Management

5 Keys to Reputation Management Part of internet marketing is all about creating content across multiple channels. As brand it is inevitable that you not only claim your on as many sites that matter yet it is best to protect … Continue reading

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Using Instagram for Reputation Management with Public Profiles

Instagram, a mobile sharing site of Facebook, recently announced that its pages were becoming public. Facebook has historically changed privacy policies much to the distaste of its users. Yet it hasn’t kept the billion+ users from returning to its site … Continue reading

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Building Trust to Improve Search Engine Rank

If you were blind how would you trust people? It is easy for us as we see and hear what people do and say. But it becomes more difficult if you can only judge by what you hear and feel. … Continue reading

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Facebook Announces Search Engine: How To Plan Now

Facebook has recently announced its focus on bringing a search engine to it’s social network of online properties. It really is unclear as to what will matter when it comes to doing seo and internet marketing for small business. A … Continue reading

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Seminar Slides Loco for Local SEO

The first of our slides for our free small business seminar on marketing. We had a turn out for the first presentation and glad for it since the summer and the first can always be the biggest hurdles to overcome. … Continue reading

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Why You Should Care About Reviews and How to Get Them

Every time you provide a service or sell a product to a customer it is on trial. This is often the post purchase conflict that a consumer has after the purchase. Often times a customer will evaluate the purchase after … Continue reading

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A Few Local SEO Ranking Factors You Should Consider for 2012

Every year David Mihm creates a list of local search ranking factors which I find as information invaluable. The questions are geared to get a concensus to help everyone understand what is going on and rank better in the industry. This … Continue reading

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