Author Archives: Derek Hanson

About Derek Hanson

Derek Hanson is a digital strategist and founder of Emprise Media, a digital web design and internet marketing firm. You can connect with him on Google+, Twitter, and Linkedin.

Twitter Cards for Social Business

Posted on March 1, 2013 by Derek Hanson

The social web is ever morphing and SEO with it. Recently, Twitter has allowed users to claim their websites and their content with Twitter Cards. A Twitter Card allows users to add additional functionality to tweets. How do you do … Continue reading →

Posted in Internet Marketing, Social Media | Leave a comment

A Guide to Using Photos for Social and SEO

Posted on February 26, 2013 by Derek Hanson

Images are easy to consume in an 8 second culture. That’s right, 8 seconds. It only takes a second to consume an image which makes it social gold. The fact is that images really should play a major role in … Continue reading →

Posted in Search Engine Optimization, Social Media | Leave a comment

Quick Solution to Social Media Sharing Images

Posted on February 21, 2013 by Derek Hanson

The other day I posted a topic on ThingLink and how it might help conversion. The social media site allows users to add images and add interactivity to the page. In addition, they have easy share buttons for users to … Continue reading →

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Social Media Company ThingLink Could Help Customers Convert

Posted on February 20, 2013 by Derek Hanson

Since I have worked on several business website I have particular interest in web design and some graphic design. I also am interested in social media and at times gain inspiration from social sharing sites like Pinterest. Using images really … Continue reading →

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A Basic Strategy to Get Visibility in Search Results

Posted on February 19, 2013 by Derek Hanson

I played basketball growing up and still enjoy a few pick up games. I’ve also had the privilege of coaching a basketball team. One thing I learned from playing and coaching is that a well prepared team often wins. Playbooks … Continue reading →

Posted in Internet Marketing, Local SEO | Leave a comment

The Social List of Ideas to Generate Content and Engage Customers

Posted on February 14, 2013 by Derek Hanson
Posted in Internet Marketing | Leave a comment

Developing Personas to Better Market Your Product or Service

Posted on February 1, 2013 by Derek Hanson

Marketing has all kinds of aspects to it like the 4P’s (product, price, place, & promotion). Sometimes as a small business owner you might be faced with tactics of marketing like promotion without a foundation of why you are promoting … Continue reading →

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Social Media For Restaurants in 2013

Posted on January 29, 2013 by Derek Hanson
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5 Ways Vine Could Be Used for Social Media Marketing

Posted on January 25, 2013 by Derek Hanson

Twitter bought Vine a app used to create short videos. The social media/micro bloggging added the ability to share a short 6 sec video with ease. It is the 140 characters of video sharing. But in this case if you … Continue reading →

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Using Authorship for Conversion & Branding

Posted on January 22, 2013 by Derek Hanson

Microdata also called rich snippets has become a major part of the digital space. One particular formatting is called authorship driven mostly by Google. This actually has been around for some time and is incredibly easy to implement. What authorship … Continue reading →

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