Adding Google Plus to Your Website

Google recently created a share button similar to those of both Facebook and Twitter. The share button has gained quite a bit of traction through the internet and even appears in search results. Here is what Google says about the +1 button:

Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.

This true. In fact, SEO practitioners have known for a while that social media has some impact on search results. So it is compelling to include share content on your site. Unless you don’t care or maybe the share volume is low. It is then perhaps better to place at the bottom of the page if you are concerned about the end.


-Place this tag in your head or just before your close body tag –> < script type=”text/javascript” src=”https://apis.google.com/js/plusone.js”>

To add the button Place the tag where you want the +1 button to appear <g:plusone></g:plusone>

If you go to the website you can also choose between four options. Small, standard, medium, and tall. These are each achieved by tagging it as such with the size=”attribute” tag.

Are you having success with the +1 tag? Do you use it to tag search results?

About Derek Hanson

Derek Hanson is a digital strategist and founder of Emprise Media, a digital web design and internet marketing firm. You can connect with him on Google+, Twitter, and Linkedin.
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