Small businesses have the challenge of a life time. Taking on larger brands who have abundantly more resources to promote their brands. Local SEO makes it easier for a small business to get found. Here are nine issues a small business should consider for their website when optimizing for search engines.
Although the task is duanting a small business can look to these nine seo issues to help them btte Here are 9 issues that small businesses should take issue with when it comes to search engine optimization of there website.
1) Good naming conventions. Naming your URL with keywords that match searches is a helpful. Having words that in the url is one part in helping your company get found online. If possible, before creating your business you might consider naming your company with a keywords that match your location, products, or services. Examples of this might be (examplekeyword.com , examplelocation.com, or example.com/keywords-locations. So before just leaving it up to auto generated or generalizing your content take a moment and think about what people are looking for.
2) Employing the Title tag. The title tag is an HTML element that is used on your website to name the page. It is hidden from site on your webiste but is visible both in search results and on page in the browser.
3) Including a Meta Description. The meta description is another HTML element used as a way to entice visitors to your site. This is most commonly used by search engines so you want to write to spark the interest of potential visitors.
4) Using the H1 tag. This HTML element is important as it titles the page for your viewers. Many small businesses employ web design companies who forgo this element by including an image or using an entirely different tag to name the page content. This is an important factor in an overall search optimization strategy.
5) Creating keyword rich content. Content is still undoubtedly the most important aspect in search engine optimization. Because content is key so are the words you choose. Doing a little research will help you identify words that matter to your company. This can be a little trickery than you think since some people use words differently. For instance, people who are looking for products might search by product name, id number, or even attributes. Limiting your content based on your view needs to be broadened by a little research.
6) Solving duplicate content. Solving duplicate content is incredibly easy. Every site has several versions of a site. Search engines and people can index that content differently diluting the effectiveness of that site. Resolving this will help your website with its results. Learn more about solving duplicate content.
7) Include your address in the footer. Business directories as well as local searches has become a larger factor in search results. People are now looking locally for products and services. Including geographical data can be an important aspect to helping your business get found online.
8) Using other tagging. Search engines now index a great amount of other information. Categories like photos, movies, news, blogs, and real time have become an important part of search engine results. Creating tags such as titles and alt tags can help your content to be indexed and appear in search results.
9) Using Site maps. Site maps are important because they notify search engines about content and what to do with it. They tell search engines what pages are on your site and how important they are. You also can include sitemaps of not just pages but also pictures, videos, code, location, and news that your website has. After you create a sitemap you should then include in the Google’s webmaster tools.
In what other areas do you see small businesses missing in search engine optimization? Let us know if you took this advice and share the results.